Branding, Lifestyle, Marketing, Sustainability, Travel Craft House Consulting Branding, Lifestyle, Marketing, Sustainability, Travel Craft House Consulting

Authentic versus ‘authentic’ experiences

Should old colonial buildings be restored into new hotels with butler service reminiscent of the English occupation? Should hotel employees start dressing in traditional gear and bowing to guests? I suppose that's what travelers want. Perhaps it's even what I wanted. But is it right? 

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Operations, Sustainability, Travel Craft House Consulting Operations, Sustainability, Travel Craft House Consulting

The nuances of carbon footprinting for hotels

Being proactive and measuring your hotel’s carbon footprint in one form or another is commendable. But regardless of how you measure it, who you do it for or why you do it at all, be transparent about your methodology and overall CSR strategy. Written clearly and concisely, a CSR report can speak volumes. 

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Concepts, Design, Lifestyle, Operations, Sustainability, Travel Craft House Consulting Concepts, Design, Lifestyle, Operations, Sustainability, Travel Craft House Consulting

Work, holidays and our green office space

When people ask us what we love about working in the hotel industry we tell them that work is always our holiday, and holidays are always our work. So when we started our own company last year, we realized we should do what we could to avoid the traditional work environment. After all, there's nothing "holiday" about a cubicle or office desk with fluorescent lighting.

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Human Resources, Operations, Sustainability Craft House Consulting Human Resources, Operations, Sustainability Craft House Consulting

From the customer journey to the employee journey

When the option to choose where you can work is increasing, it’s no longer about a hiring experienced managers and employees to operate the hotel.It’s now about ensuring employee values are aligned with those of your brand, and ensuring that the employer-employee dynamic is carefully managed to build strategic and long-term relationships.

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