Peter is responsible for strategy for Elephant LLC and is a senior contractor to Landor Associates in Asia. He works with a diverse set of clients including Tesla Motors, Chow Sang Sang Jewelry, Thai Union Group, Jin Jiang International Hotels, Greenland Development and CP Group among many others. Prior to starting Elephant, Peter was Executive VP at Enterprise IG for 6 years working with Caterpillar Inc., Brown-Forman, FujiFilm USA, Nestlé Foods, and AMD. Before that he was with Landor Associates managing strategic brand projects for Deere & Company, Hewlett-Packard, Lincoln-Mercury, Cathay Pacific, Singapore Telecom, Caltex, Singha Beer and Pepsi Foods, among many others. Peter holds a B.A. degree in Political Science and Oriental Languages with honors from the University of California, Berkeley.

Noel graduated from Cornell University’s School of Hotel Administration and has an extremely strong foundation with hotels and resorts across major markets worldwide. Noel was with Marriott International for eight years, most recently as Vice President for Development Planning & Feasibility working on projects across Marriott brands in the Asia Pacific region. Prior to that he was a Regional Director of Revenue Management for Shangri-La, implementing sales strategies across their portfolio. He is experienced in operations, collaborating with real estate developers and hotel owners and project planning. He is exceptionally knowledgeable of global lodging markets, having worked across 20 countries in the Asia-Pacific region and in the Middle East, Europe and North America.

Luke has over 35 years of experience in the hospitality field working for various international companies. He most recently spent seventeen years with China Grill Management, mostly as Corporate Chef and Director of Operations where he utilized a diverse set of skills in concept development and execution. Previously, Luke worked in Miami, Jakarta and New Orleans with Intercontinental Hotels and Four Seasons Hotels. Luke has a wealth of knowledge and experience with independent and hotel restaurants of all sizes and concepts and provides a range of culinary strategies including concept refinement, menu development, repositioning, growth strategy, kitchen design, and training and development, always producing measurable results for clients.

Heather has been a professional in the health and wellness industry for over sixteen years including all aspects of spa management to business strategy consulting. She was Spa Director at Soho House New York, Director of Spa Operations at Plus One, Director of Spa Operations opening spas at premier hotels (Fairmont Chicago, Intercontinental Miami, Loews Santa Monica and Ameristar Black Hawk, CO), Spa Director at Caudalie Vinotherapie Spa at The Plaza Hotel New York City, and Executive Director of Spa at Mandarin Oriental New York. 

Chris earned a Bachelors in Economics and MBA in Finance from Westminster College in Salt Lake City and is a venture capital and private equity consultant. He has worked with several start up companies raising capital and establishing their businesses, was interim CFO for Meritech in Golden Colorado and lead Senior Financial Analyst for StoneRiver Software Solutions. He has also overseen the financial strategy of several family owned hospitality projects. Chris's experience, in all facets of accounting and finance, helps Craft House clients streamline financial strategies with business goals. 

Phillip has over 20 years of experience in design. Prior to starting Elephant LLC, he ran his own firm, Studio Ting, for three years. For ten years before that, he was creative director at Enterprise IG San Francisco, developing creative solutions for consumer clients including Peet’s Coffee & Tea, Coca-Cola, Unilever, Nestlé, Brown-Forman, Pacific Bell, Luxeon, United Way and Motel 6. His work is acknowledged in numerous publications and has won national awards. Phillip helps Craft House clients bring their brand into physical form through identity, collateral and packaging. Phillip is also an adjunct professor at the California College of the Arts (formerly CCAC) and teaches at the Academy of Art.