Posts in Branding
The death of farm to table (the term, not the concept)

Read our blog: www.HOTELSMag.com, 5/25/16, by Yvette Jong, Craft House LLC "Greenwashing” continues, and the latest culprit is the unverifiable and overuse of “farm to table” concepts. That’s right - wooden counter tops, rustic furniture, baskets of irregular veg, craft paper placemats, and use of the term in your concept brief don’t define the philosophy, and aren’t serving it any justice.

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Hoteliers DO (secretly) Love Airbnb

For those of you who read the HOTELsMag blog by Craft House Founder and Director, Yvette Jong, you may have read her piece titled, "I heart Airbnb." After both backlash and support from industry colleagues criticizing or supporting her point of view, Craft House distributed a survey to understand what the industry really thinks about Airbnb. The results are here!

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Building private clubs for profit

Gone are the days when private clubs were adorned with dusty old portraits of a huntsman and his hound. Gone are the days where sherry is being served at all hours of the day in the library, and steak and kidney pie is the top seller on the menu.

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Bambu luxury in Bali - environmentally AND financially sound

Founded by John and Cynthia Hardy, the sustainability philosophy of Bambu Indah developed from its origin. Only two trees were relocated to accommodate eleven antique century-old Javanese houses, while new structures including the lobby, restaurant and new houses showcase their passion for bamboo as an alternative to rainforest timber. Bamboo takes three years to grow to full maturity and has the strength to scaffold even Hong Kong’s skyscrapers.

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Authentic versus ‘authentic’ experiences

Should old colonial buildings be restored into new hotels with butler service reminiscent of the English occupation? Should hotel employees start dressing in traditional gear and bowing to guests? I suppose that's what travelers want. Perhaps it's even what I wanted. But is it right? 

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