Hotels banning shark fin set the bar
If Asian hotel brands can do without shark fin, can't the Hyatts and Sheratons out there do the same?
My 2012 outlook on ‘glocalization’ in Asia
With a new hotel opening every day, how can international brands utilize "glocalization" to beat and differentiate themselves from their competition in foreign markets?
Brilliant use of social media by independent hotels
The use of social media by hotels is becoming commonplace, but while large hotel chains take their time thinking about strategies and best practices, independent hotel operators are taking great strides to creatively and effectively communicate with their guests.
Cycle-in Cinema, great participatory cinema!
I thought the Rooftop Cinema in HK was fun participatory cinema until I heard about the Cycle-in Cinema! On December 2 and 3, 2012, Magnificent Revolution is featuring a portable pedal powered cinema system at Detour, an offshoot of Business of Design Week, and is inviting the public to participate.
Responsible Hotels - Interview
Interview with Yvette Jong, Sustainable Tourism expert on China, Sustainability and Change
by Responsible Hotels Team, Carlos Buj
From the customer journey to the employee journey
When the option to choose where you can work is increasing, it’s no longer about a hiring experienced managers and employees to operate the hotel.It’s now about ensuring employee values are aligned with those of your brand, and ensuring that the employer-employee dynamic is carefully managed to build strategic and long-term relationships.
Hotel matchbooks will be a thing of the past...
Matchbooks will soon be a thing of the past so you can imagine how excited I was to find vintage matchbooks at a junk shop in Hong Kong on Cat Street! With original logos predating me from the 50s and 60s, even I had trouble identifying some of the hotel brands.
Clever and cheeky customer service tactics
After complaining about bad hotel service at the Honua Kai Resort and Spa, management sent me a certificate for 2 nights in a 2-bedroom suite. Brilliant. A voucher that I can't use.
Chinese drink by the case and buy by the vineyard
Wine is still largely a status symbol in China and while many are learning about the fine qualities of wine appreciation, but it certainly isn't stopping the wealthiest from purchasing vineyards across southern France
My dad pioneered wine pairing with Chinese cuisine
Mandarin Oriental Hong Kong asked Twitter followers if they've had extraordinary culinary experiences pairing Chinese food with fine wines. We couldn't resist digging up this 1992 Zachys Gazette article about Sesin Jong, father of Craft House Founder and Director, Yvette Jong, from the archives.
Editing is necessary when trying to reach target audiences
How do you ensure your message isn't lost in communication? When writing the content for your marketing materials, know your audience, and find the right words and language to tell a story that's compelling, genuine, captivating and relevant.