When I first met Mahavir and his brother, Dev, they were preparing to develop their first new-build lifestyle hotel in Gatlinburg, Tennessee—a market better known for pancake houses, Dolly Parton, and rustic motels than cutting-edge hospitality. It wasn’t the typical setting for a bold hospitality venture, but that’s what made it interesting.

Mark Somen, a strategic advisor for hospitality consulting firm Craft House, says that, aside from club amenities, the personalities behind some of the most popular clubs can also be a draw.

The appetite for belonging has never been stronger. But the definition of belonging has changed entirely. The next generation of members isn't joining a club for its history or its reputation — they're joining for what it makes possible. We went behind the doors of the new generation club to explore what separates the ones that endure from the ones that plateau.

Craft House is a proud sponsor and guest juror for the Radical Innovation 2019 award. Connectic Wins 2019 Radical Innovation Award: The Future of Modular Hospitality Design

The most forward-thinking hospitality projects are moving beyond sustainability as a marketing claim toward sustainability as a founding design principle. Craft House founder Yvette Jong joined a Dezeen panel of experts to explore how sustainability, co-living, and emerging technology are reshaping the way hospitality spaces are designed — and what it means for the future of boutique hotels, private clubs, and destination experiences

We've been fortunate to build Craft House around a simple belief: that the best work happens when the right people are in the room. Today, we're proud to announce that Jonas Ogren has joined Craft House as Principal — and for us, this is one of those moments where the right person has arrived at exactly the right time.

It's that time of year again when hospitality colleagues from around the world gather in Hong Kong for HICAP. Join us for our annual event before HICAP kicks off.

There are moments in this work that feel exactly right. We have known Megan for twenty years. The Battery has been one of our most valued clients. Bringing the two together feels less like a placement and more like a natural next chapter for both.

It's that time of year again when hospitality colleagues from around the world gather in Hong Kong for HICAP. Join us for our annual event before HICAP kicks off.

Craft House Director, Megan Gray, is President of the Colorado Chapter for Les Dames d'Escoffier, a philanthropic organization of women leaders in fine F&B and hospitality.

Some appointments feel inevitable. After five years as a Partner at Craft House, Mark Somen has been appointed CEO of The Conduit in London — one of the most anticipated private club openings in years. The relationship doesn't end here. It evolves

Some people join a company. Others were always meant to be part of it. Megan Gray Stromberg has been working with Craft House since 2015 — and anyone who has worked alongside her already knows what this announcement really means: she's not new to us, and we're not new to her. What's new is that it's official.

in 2014 Yvette presented the Sustainable Communities Award to Shangri-La Villingili in the Maldives for ongoing contributions and involvement in their local community.

The hospitality industry leans towards traditional methodologies in design, operations, technology and much more. Craft House founder, Yvette Jong, led a panel discussion at the Indonesia Hotel Investment Conference on the merits of risk taking and innovation in the industry.

Director of Craft House, Yvette Jong, held her 2nd women empowerment workshop for female students at EGBOK Mission in Cambodia. "It's an honor to be surrounded by beautiful women with the desire and passion to excel in the hospitality industry, and work with an organization like EGBOK that facilitates this." 

It's always a pleasure to present one of the annual HICAP Sustainable Hotel Awards. In 2013 Yvette presented the Sustainable Operations Awards to Bambu Indah and Jetwing Lagoon.

Travel and tourism have become more accessible, creating a traveller who is more discerning and looking for new experiences. In 2013, Craft House organised TEDxVictoriaHarbour in Hong Kong — bringing together filmmakers, chefs, architects, designers, journalists, and innovators to explore how travel, tourism, and human connection are being reimagined. The conversation that followed was exactly the kind Craft House was built to have.

Craft House and Celebrating Life Ltd have announced the confirmed speaker line-up for the second TEDxVictoriaHarbour on Saturday, May 11, 2013. Themed, E-Motions in Travel & Tourism, the event serves as a local platform to inspire change and progress in tourism and travel.

With Bali reaching saturation and overcrowding from the tourism industry, Craft House founder, Yvette Jong, led a panel discussion at the Indonesia Hotel Investment Conference on the challenges and strategies for a more sustainable future.

Hospitality industry consultancy Craft House, Energy Resources Management and Eventique are organising a seminar on how sustainability and corporate social responsibility will play a greater role in the meetings, incentives and corporate events industry. ‘Green Meetings: From Buzz to Industry Requirement’ will be held