From Econolodge to lifestyle visionaries

For too long, Indian American hotel owners have been pigeonholed as “Super 8 operators,” a lazy and inaccurate oversimplification that fails to recognize their innovation, success and contributions to the American hotel industry.

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Concepts, Lifestyle, Marketing, Sustainability, Wine and Dine, HOTELsMag.com Craft House Consulting Concepts, Lifestyle, Marketing, Sustainability, Wine and Dine, HOTELsMag.com Craft House Consulting

Sustainable restaurant practices: Äss Bar: We sell day old bread

The amount of food waste created by the Hospitality industry is shocking. Over the past decade, Craft House has challenged industry leaders to adopt methods to reduce food waste. This Zurich Bakery takes a common practice at home (eating day old bread) and uses it to help reduce food waste and change consumer behavior.  

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Branding, Concepts, Lifestyle, Sustainability, Wine and Dine, HOTELsMag.com Craft House Consulting Branding, Concepts, Lifestyle, Sustainability, Wine and Dine, HOTELsMag.com Craft House Consulting

The death of farm to table (the term, not the concept)

Read our blog: www.HOTELSMag.com, 5/25/16, by Yvette Jong, Craft House Consulting "Greenwashing” continues, and the latest culprit is the unverifiable and overuse of “farm to table” concepts. That’s right - wooden counter tops, rustic furniture, baskets of irregular veg, craft paper placemats, and use of the term in your concept brief don’t define the philosophy, and aren’t serving it any justice.

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Building private clubs for profit

Gone are the days when private clubs were adorned with dusty old portraits of a huntsman and his hound. Gone are the days where sherry is being served at all hours of the day in the library, and steak and kidney pie is the top seller on the menu.

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Lifestyle, Marketing, Operations, Sustainability, Travel, Wine and Dine Craft House Consulting Lifestyle, Marketing, Operations, Sustainability, Travel, Wine and Dine Craft House Consulting

My thoughts on tourism trends

How people travel is changing and hotels and other destinations have to adapt their offering as such to attract and build long term loyalty. Here are our thoughts on trends moving forward - from staycations to Airbnb, food tourism to voluntourism.

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