As markets get saturated with all the brands under the sun, hotel management companies are developing new brands to cater to developers’ demands. Take an already cluttered brand architecture with existing brands that might have confused identities and positioning, and throw a few new ones in the pot. You get the idea.

Craft House Founder and Director, Yvette Jong, contributes to www.Nomad-Chic.com, posting content on inspiration and travel from around the world. Follow her dispatch on www.Nomad-Chic.com where inspiration is destination!

The Peninsula Hotel short films, labeled as 'Peninsula Moments' moved me in the most unexpected way. In short — I cried.  Am I crazy? Did I just cry from an advertisement?

We've been recycling for a few decades now and it's amazing how passive people still are about reducing waste, resource use and their general impact on the environment. What many hotels and restaurants don't realize is that it takes very little to do well ethically while doing as good, if not better, financially.

Though few tourists stray far from Midtown, what lies farther south and across the river in Brooklyn continues to give me a whole new appreciation for this city I call home.

Are short lived promotions that feature sustainability good, bad or ugly?

You’ve seen TEDx videos, but do you know what it takes to throw the event? From design meetings and connecting with friends to guerrilla marketing, Yvette Jong's day has a little bit of everything.

How people travel is changing and hotels and other destinations have to adapt their offering as such to attract and build long term loyalty. Here are our thoughts on trends moving forward - from staycations to Airbnb, food tourism to voluntourism.

Sure, I like a hotel that listens to my preferences, but when it starts assuming that I like girly magazines and pink-toned furniture because I'm a single female traveler, I have to think twice about how intuitive it actually is.

When developers are trying to outdo each other by spending more on design, services and amenities, I wonder 'Is silence the new luxury?'

Should old colonial buildings be restored into new hotels with butler service reminiscent of the English occupation? Should hotel employees start dressing in traditional gear and bowing to guests? I suppose that's what travelers want. Perhaps it's even what I wanted. But is it right? 

China loves its superlatives. Everything now has to be the biggest, fastest or tallest. But really, who cares?