Branding, Design, Marketing, Operations, Sustainability, Travel Craft House Consulting Branding, Design, Marketing, Operations, Sustainability, Travel Craft House Consulting

Bambu luxury in Bali - environmentally AND financially sound

Founded by John and Cynthia Hardy, the sustainability philosophy of Bambu Indah developed from its origin. Only two trees were relocated to accommodate eleven antique century-old Javanese houses, while new structures including the lobby, restaurant and new houses showcase their passion for bamboo as an alternative to rainforest timber. Bamboo takes three years to grow to full maturity and has the strength to scaffold even Hong Kong’s skyscrapers.

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Branding, Concepts, Marketing, Operations, Travel Craft House Consulting Branding, Concepts, Marketing, Operations, Travel Craft House Consulting

New brands … for the sake of it?

As markets get saturated with all the brands under the sun, hotel management companies are developing new brands to cater to developers’ demands. Take an already cluttered brand architecture with existing brands that might have confused identities and positioning, and throw a few new ones in the pot. You get the idea.

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Lifestyle, Marketing, Operations, Sustainability, Travel, Wine and Dine Craft House Consulting Lifestyle, Marketing, Operations, Sustainability, Travel, Wine and Dine Craft House Consulting

My thoughts on tourism trends

How people travel is changing and hotels and other destinations have to adapt their offering as such to attract and build long term loyalty. Here are our thoughts on trends moving forward - from staycations to Airbnb, food tourism to voluntourism.

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Operations, Sustainability, Travel Craft House Consulting Operations, Sustainability, Travel Craft House Consulting

The nuances of carbon footprinting for hotels

Being proactive and measuring your hotel’s carbon footprint in one form or another is commendable. But regardless of how you measure it, who you do it for or why you do it at all, be transparent about your methodology and overall CSR strategy. Written clearly and concisely, a CSR report can speak volumes. 

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