The hospitality industry leans towards traditional methodologies in design, operations, technology and much more. Craft House founder, Yvette Jong, led a panel discussion at the Indonesia Hotel Investment Conference on the merits of risk taking and innovation in the industry.

In 2012 Yvette moderated a round table session on Hotel Branding in China. Panel: Bernold Schroeder, Jin Jiang Hotels; Peter Mack, Landor Associates; Simon Tye, Ipsos; Colin Lin, Marriott International; Nick Barton, IHG