Generator, a lifestyle and design-driven hostel chain based in Europe, is opening August 15 in Miami Beach with rooms as low as $20 for a bed in a shared room or $95 for a private room with private bathroom — and it has all the bells and whistles of a luxury boutique hotel.

Convene hopes to become to office space what hotel flags are to hospitality. “We are helping landlords run an office building like a full-service lifestyle hotel...It’s the Starwood-ification of real estate.

In 2012 Yvette moderated a round table session on Hotel Branding in China. Panel: Bernold Schroeder, Jin Jiang Hotels; Peter Mack, Landor Associates; Simon Tye, Ipsos; Colin Lin, Marriott International; Nick Barton, IHG