The appetite for belonging has never been stronger. But the definition of belonging has changed entirely. The next generation of members isn't joining a club for its history or its reputation — they're joining for what it makes possible. We went behind the doors of the new generation club to explore what separates the ones that endure from the ones that plateau.

"A recent New York Times article said the company was poised to bring its “Instagrammable feminism” to the masses. With its millennial pink decor and library of books written by and about women, The Wing also hosts a number of events including panel discussions, book clubs, and movie screenings. Only if you can get past the 8,000-person waiting list, that is."

Convene hopes to become to office space what hotel flags are to hospitality. “We are helping landlords run an office building like a full-service lifestyle hotel...It’s the Starwood-ification of real estate.

The Wing, a women’s space that is part social club, part coworking studio, and part beauty salon.

Our clients, WeWork are taking the world by storm opening one cowork space after another across the US and Europe.