Brilliant and innovative marketing strategies
At the ArtisTree Gallery in Hong Kong a multi-media exhibition on Gehry’s prominent works includes models and sketches from his archives dating back to the 70's. Quite strategically, the exhibit finishes off with a comprehensive display of the architect's design process for OPUS Hong Kong.
HOTELS - In the Green
Yvette Jong, Founder and Director of Craft House, was interviewed by HOTELS, the magazine of the worldwide hotel industry, on the topic of sustainable practices in hotels across the world.
WWF Publication - Business Case for Sustainable Hotels
How clear is the business case for hotels to become socially and environmentally sustainable and what factors are encouraging or discouraging this trend? The nine case studies written by Yvette Jong identify business drivers encouraging sustainable practices and impediments.