Is America Ready for the Luxury Hostel? Miami Beach’s Generator thinks so.

For its American debut, it’s picked the former Atlantic Princess, a 1940s condominium on South Beach’s heaving Collins Avenue, to show off the distinctive blend of low-cost lodgings and grown-up style so beloved of Generator groupies.

Generator, the trendy European hostel chain that turned the idea of a youth hostel on its head, has just opened its first North American outpost on South Beach’s legendary Collins Avenue.

London-based Generator has always been known as a brand eager to upend preconceived notions about what a hostel could be. So, it makes perfect sense, as the 14-property brand matures and expands into new markets — including Miami this month — that Generator drops the “hostels” part of its name and moves forward simply as “Generator.”

Generator, a lifestyle and design-driven hostel chain based in Europe, is opening August 15 in Miami Beach with rooms as low as $20 for a bed in a shared room or $95 for a private room with private bathroom — and it has all the bells and whistles of a luxury boutique hotel.

Generator, the London-based brand that turned die-hard hotel lovers into hostel converts, is finally coming stateside in August 2018 at 3120 Collins Avenue on South Beach.

Patron Capital and Invesco Real Estate are selling Generator Hostels to private equity firm Queensgate Investments for €450 million (US$480 million), several media outlets are reporting.

Two of our clients, Generator Hostels and Sydell Group, who are behind The Freehand are mentioned for making Jetsetter's list of The 15 Coolest Things in Travel This Year.