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Pop-ups, food trucks & tacos
Concepts, Lifestyle, Wine and Dine Craft House Consulting 3/6/12 Concepts, Lifestyle, Wine and Dine Craft House Consulting 3/6/12

Pop-ups, food trucks & tacos

Popups: With ridiculously high rents, barriers of entry, loads of commercial spaces sitting half empty, and a market of expats who rarely eat in the same place twice in a month, it's the perfect environment to test the market, feed the frenzy and make some quick cash.

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When rents skyrocket, adapt & make a statement
Concepts, Lifestyle, Marketing Craft House Consulting 10/18/11 Concepts, Lifestyle, Marketing Craft House Consulting 10/18/11

When rents skyrocket, adapt & make a statement

What do you do if prohibitive rent prices hold you back from opening a store?  You open a pop-up.  And what do you do when your landlords increase your rent by 250% to HK$7 million per month (US$900k per month) to let the likes of Abercrombie & Fitch in? You open a pop-up that makes a statement.

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