Craft House combines the global expertise and insights of consultants from the hospitality industry with deep experience in the creation of exclusive hotels, private member’s clubs, restaurants and destinations.
Yvette Jong, Founder & Managing Director
Yvette was born in New York and received her degree from the Cornell University School of Hotel Administration. Throughout her 19 year career, Yvette experienced inefficiency and expense in executing hospitality projects as companies moved from agency to another. In response, she and her team founded Craft House in 2011 to offer clients a vertically integrated solution - one where Yvette combines the global expertise from trusted consultants and partners to build holistic strategies to meet client goals. Each unique combination of talent works closely with clients to develop strategies that drive business goals in a thoughtful and integrated approach. Her personal experience includes operations in large branded hotels like Sheraton and Hyatt, to smaller boutique properties and private member’s clubs like Soho House New York and High Road House in London. Yvette was also a Senior Consultant with Horwath HTL in Hong Kong where she consulted on more than 45 hospitality projects across Asia focusing on feasibility and concepts for lifestyle and destination projects. Yvette is a LEED® Green Associate, author of the HOTELsMag blog, The good, the bad and the funky, and contributor to Nomad-chic.com.
Megan Gray Stromberg, Director
Megan is a Colorado native with a degree from the Cornell University School of Hotel Administration and 19 years of hospitality leadership experience at independent restaurants, luxury hotels, and family-run establishments. She was Managing Director for Larkspur Restaurant prior to joining Starwood for six years as Director of Food and Beverage for St Regis New York and then St Regis in Atlanta which both received numerous accolades for service throughout her tenure. In 2013 Megan left Starwood to return to Colorado where she asset managed multiple properties and opened the BARley in Steamboat, Colorado, a beer garden and bar food destination featured in the New York Times travel section. Megan has worked closely with Craft House since 2015 and joined in a principal role as Director in 2017. In addition, Megan sits on the Board of Directors for The Colorado Restaurant Association and is President of Les Dames d’Escoffier. She is also passionate and active in both the Cornell Rocky Mountain Region Chapter and National Repertory Orchestra events.
Mark Somen, Strategic Advisor
Mark is currently the CEO for The Conduit in London and has more than 25 years of hospitality experience. His career began in his native country, Kenya, at the age of sixteen when he led safaris for Abercrombie and Kent. After graduating from Surrey University in England, Mark held positions at the Connaught Hotel in London, The Pierre Hotel in New York City, Four Seasons New York, China Grill Management, and the Hudson Hotel. Mark was also General Manager at Soho House New York and then Director of Operations for Soho House North America responsible for the openings of Soho Beach House in Miami, Soho House West Hollywood, the Soho House Satellite Clubs in Los Angeles, and Cecconi’s restaurant in West Hollywood. Mark also held the General Manager role at The Tribe in Nairobi, Kenya. Mark was a Director at Craft House for five years prior to joining The Conduit, a Craft House client, in the UK as their CEO in 2017. Mark is also the Chair of the Board for FilmAid International, and sits on the Board of the Kenya Education Fund and the Board of the Maasai Wilderness Conservation Trust.